A character has a problem, then meets a guide who gives them a plan and calls them to action. That action either results in a comedy or tragedy.”
Author and public speaker Donald Miller on the marketing message |
Summary: Every financial advisor needs to have a sharp marketing message in order to attract new clients. The strongest message can emerge from a relatable narrative that portrays you as the guide who provides your clients with the tools they need to solve their money woes.
A character has a problem, then meets a guide who gives them a plan and calls them to action. That action either results in a comedy or tragedy.”
Author and public speaker Donald Miller on the marketing message |
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